MOLINE, 4 April 2021 – John Deere has announced that it is expanding its construction brand into 18 new countries across southern and western Africa.
The announcement explains that the group will work through independent dealers to be designated in Angola, Botswana, Burundi, Egypt, Ethiopia, Kenya, Malawi, Mozambique, Namibia, Rwanda, South Africa, South Sudan, Sudan, Swaziland [now eSwantini], Tanzania, Uganda, Zambia, and Zimbabwe.
“This expansion provides an opportunity for us to increase our global footprint in the construction industry as we build upon our existing presence in Africa and deliver our product portfolio under the John Deere brand for the first time to these key markets,” said Jaco Beyers, managing director for John Deere Africa Middle East.
According to the announcement, backhoe loaders, excavators, wheel loaders, motor graders, and crawler dozers will be among the John Deere products available in the designated countries.
Customers will be provided access to product support and equipment will be serviced by certified equipment technicians, the Moline-based American company said in a statement.
A network of regional parts distribution centers will complete the full service the group intends to offer customers across these African countries.
In 2020, the world’s leading farm equipment maker said it was outfitting its tractors with startup Hello Tractor’s technology.
The technology will allow farmers to hail the machines via an app like you would call an Uber taxi.
Farmers will be able to monitor the movements of the equipment which will transmit usage information such as fuel levels.
Africa has the world’s least mechanized agricultural sector and the upcoming entry into the continent of John Deere is already being called a “game-changer” by farm watchers.
Ahead of the major expansion, John Deere was testing the technology on about 400 tractors in Ghana and Kenya.
Africa needs just the kind of equipment John Deere offers in order to develop its farming industry, said Jacques Taylor who heads the group’s Sub-Saharan Africa business.
“We would like to see that every farmer has access to mechanization,” said Taylor.